Legal
Cookie Policy
What this site stores in your browser, what it is for, and how to change your choice.
Like most websites, this one keeps small pieces of information in your browser. Some are needed for the site to work. Some measure our advertising. Some belong to advertising networks and load only if you agree.
What we use
| Category | What it does | When it is active |
|---|---|---|
| Essential | Remembers your cookie choice, keeps your eligibility check answers while you complete it, and carries them to the contact form. | Always |
| Advertising measurement | Our tracking tool records which advertisement led to your visit, using a click identifier, and whether the visit led to an enquiry. It may report that an enquiry was made back to the advertising network that showed the ad. | Always |
| Advertising pixels | Code from Meta, Google and TikTok that lets those networks measure our ads and show them to people likely to be interested. These set their own cookies. | Only if you accept optional cookies |
Details
Essential storage
- ml_consent (local storage): your cookie choice. Kept until you clear your browser data.
- ml_quiz, ml_attribution, ml_lead_pending, ml_lead_name (session storage): your eligibility check result, the advertising parameters from the link you arrived by, and what the thank-you page needs. Removed when you close the tab.
Advertising measurement
- ml_clickid, ml_offer (local storage): the identifier of the ad click that brought you here. Kept until you clear your browser data.
- Tracking tool cookies: our tracking tool runs on our own domain and may set its own first-party cookies to recognize the same click across pages.
Advertising pixels
- Meta Pixel: cookies such as _fbp. See Meta's Privacy Policy.
- Google tag: cookies such as _gcl_au. See Google's Privacy Policy.
- TikTok Pixel: cookies such as _ttp. See TikTok's Privacy Policy.
Changing your choice
You can accept or reject optional cookies at any time.
A new choice applies from the next page you load. You can also block or delete cookies in your browser settings. If you block everything, the eligibility check may not be able to carry your answers to the contact form.
More information
Our Privacy Policy explains how we handle personal information more generally. Questions go to hello@maplelineage.ca.